Web accessibility,
explained for humans.
Practical guides for store owners, marketers, and content editors who need to make their websites accessible — without writing code.
The European Accessibility Act is live. 94.8% of websites fail basic checks. We help you fix yours.
Resources
CMS Checklists
Platform-specific accessibility checklists for WordPress, Shopify, and more.
WCAG Fix Guides
How to fix each WCAG 2.2 criterion with code examples.
Industry Guides
Compliance requirements for e-commerce, healthcare, education, and more.
Tool Comparisons
Side-by-side comparisons of accessibility testing tools.
Latest guides
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Are Your Customer Reviews and Star Ratings Accessible? A Plain-English Guide for Business Owners
Star ratings and review widgets are everywhere on small-business websites -- and most of them are invisible to screen readers. Here is how to check yours and fix the common problems, no coding required.
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Cognitive Accessibility: The Biggest Group of Users Almost Everyone Forgets
When people hear 'web accessibility' they picture blind users and screen readers. But the largest group of people who struggle with websites have cognitive and learning differences -- dyslexia, ADHD, memory difficulties, anxiety. Here is what that means and how to fix it, with no code required.
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How People With Disabilities Actually Use Your Website: A Plain-English Tour for Business Owners
Before you fix a single accessibility issue, it helps to understand who you are fixing it for. Here is how real people browse the web using screen readers, keyboards, voice, magnification, and more -- explained without jargon.
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Your Product Filters Might Be Locking Out Shoppers: A Plain-English Guide to Accessible Faceted Search
Filter and sort menus are where many shoppers give up -- and where screen reader and keyboard users get stuck completely. Here's how to tell if your filters are accessible and what to fix, no coding required.
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Your Store Locator Map Might Be Locking Out Disabled Customers. Here's How to Fix It.
The embedded Google Map on your "Find Us" page is one of the most common accessibility failures on small business websites. Here is how to make sure blind, low-vision, and keyboard-only customers can still find your address, hours, and directions -- no developer required.
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Buy Now, Pay Later Widget Accessibility: Affirm, Klarna, and Afterpay on Your Checkout
Affirm, Klarna, and Afterpay widgets are everywhere on small-business checkout pages — and they fail accessibility audits in three predictable ways. Here's what a non-developer can ask their developer (or the provider) to fix.
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Why "Click Here" and "Read More" Links Fail Accessibility (and Hurt SEO)
Vague link text like "click here" and "read more" is one of the most common accessibility failures on the web -- and one of the easiest to fix. Here is why it matters, who it hurts, and how to write links anyone can use.
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Website Animations and Motion: The Accessibility Risk Hiding in Your Design
Parallax scrolling, auto-playing sliders, and fancy scroll animations can make real visitors dizzy, nauseous, or unable to use your site -- and they can fail WCAG. Here is what motion does, who it harms, and how any business owner can test for it in ten minutes.